Explosive, fearless, and unstoppable — Nucci is one of the most electric names in the new wave of Balkan urban music. His fusion of trap, hip-hop, and Balkan rhythms has earned him both critical acclaim and massive streaming success, transforming him from underground talent into a headline act across the region.

Born Igor Panić in Belgrade, Nucci broke through with viral hits such as Bebo, Crno oko, Automatti, and Mili. Each of these tracks has amassed tens of millions of views on YouTube, and Hilton Hotel Barça, his 2025 release, hit over 14 million views within months of release. In the same vein, his video Dodje mi da has already gathered over 2.3 million views. Meanwhile, his “Naјvеći Hitovi” compilation videos and hit mixes accumulate thousands of views regularly, demonstrating a consistently engaged audience.

Nucci’s visibility continues to grow across streaming platforms, social media, and YouTube — with his fanbase expanding rapidly and his songs charting on Apple Music, Spotify, and regional playlists.